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What types of content generate the best lead conversion?
MarketingProfs recently published the results of a study by Ascend2, which looked at what kind of content functions best as part of the lead generation process. The study of 255 marketers revealed...
View ArticleHow Live Streaming can Benefit Your Business
Good news, listeners: I’m back behind the microphone in the dog house studio after a few weeks of travel. This week I chatted with Mike Russell, founder and creative director of audio resource...
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Johnathan Grzybowski on Influencer Marketing and “Being Real”
This week in the doghouse studio, I spoke with Johnathan Grzybowski about something that’s been on my mind lately: influencer marketing. Johnathan’s credentials are numerous: co-founder of on demand...
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Brand Mapping Will Save You Time & Money. Karen Leland Tells You How
This time in the doghouse studio, I interviewed Karen Leland, founder of Sterling Marketing Group and best selling author of 9 books. You can find her latest, The Brand Mapping Strategy: Design, Build...
View ArticleYour Website Needs Better Content
It’s essential that you stop obsessing, for a moment, about the way you look, and put the focus on what you actually have to say. Or to put it another, great digital marketing isn’t just about having...
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The One Thing Millennial Start-Ups Are Forgetting
On this week’s show I talk to Bernhard Schroeder, a leading marketer and the current Director of the Lavin Entrepreneurship Center Programs at San Diego State University, about the mindset of...
View ArticleHow to Regularly Create Creative Content
This week’s show starts off with a bit of a rant at Black Friday emails but the focus of the show is on how to get effectively creative with your content. So often customers talk to us about how they...
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Source Gorgeous Photographs to Improve Your Marketing
A recent discussion on Linkedin about how photographs are undervalued really struck a chord with me. Mahshid Rasti, a local Stockholm-based photographer, posted about being approached to do some food...
View ArticleSquarespace: The Best Website for Small Businesses?
Listen to the Podcast Subscribe to the podcast The first Moondog Marketing podcast of the new year starts with a look at Squarespace, the do-it-yourself website builder platform. After years and years...
View ArticleAn Experiment with Google Adwords
I recently ran a Google Adwords experiment to promote the Moondog Photography website. In this week’s podcast, I talk through the experiment and look at some of the things you need to be aware of...
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